Mass text messaging is referred to the dissemination of large numbers of messages for delivery to mobile phone terminals. The purpose of mass messaging is mobile marketing, enterprise and entertainment and is used by media companies, banks, consumer brands and other enterprises. Mass messaging is cheap and an effective solution for contacting groups of people as used by various companies and enterprises. The various organizations or business contact their clients or staff in order to keep them informed, generate engagement and develop relationships. Mass messaging is quite an easy process and doesn’t require any technical skills. Once one has subscribed to a mass text messaging service, logging into the account is then followed through, uploading of the contact list, composing of the message and clicking send is the process of mass messaging.
With respect to delivery rates, open rates and spikes in engagement the mass text messaging software keeps the individual informed with respect to delivery rates, open rates and spikes in engagement. The use of analytics of the previous mass messaging is done in order to fine tune the next mass text message. The features of some software allow for enabling the saving of text messages as templates for use in the future and scheduling in advance mass text message so as to prepare the message in time and send when most convenient.
The viewing of the replied messages is through an online software or through the personal mobile device as a message. A mass text messaging database is created by some tools. The reason for creating mass text messaging database is because mass texting is a permission-based activity.
The contacts need to be invited to join the service by using keywords and short codes. Keywords are rented by the month and are unique for different companies. The tools for creating a database include clicking to join widgets that can be placed on the website or on Facebook page. There are practical applications for mass text messaging include mass text messaging for retail business, for schools, employers, political parties and churches.
Mass text messaging for retail business is that it aides in sending of discount coupons which the redemption rates for discount are quite high as compared to using normal ways. The practical application of mass text messaging for employers is that advertising job opportunities can be done and also maintain contact with field workers who are out of internet service. Customers have the chance of commenting on the quality of services gotten. The information is vital to the company and the clients seeking company services. The company uses the information to improve their services in future.